Ignite Your Urge
There comes a moment when the story you’ve been keeping—the masks, the holding—shatters. That breaking point is sacred. It’s the doorway back to truth.
Urge is your inner compass—your essential life force. It transforms pain into power, wounds into wisdom, and heartbreak into higher purpose. When ignited, Urge magnetizes purpose, fuels creativity, and unlocks hidden states of being.
This is where you rise—whole, unhidden, and unapologetic.
It's a Gateway.
IT'S NOT JUST A PRACTICE.
Altered Awareness is a heightened state of consciousness where perception expands and the inner world becomes accessible. It’s the space between thought and knowing—the mind’s eye awakening.
The Altered Awareness Platform
Through this platform, the mind quiets, the body opens, and new patterns of perception become possible. Using modalities such as meditation, breathwork, movement, ritual, and—at times—plant medicine, participants learn to access this field of expanded awareness intentionally.
In this state, the body and mind synchronize, unlocking intuition, creativity, and deeper self-understanding.
FROM THIS PLACE, YOU CAN:
The URGE Mastermind
A 6-MONTH TRANSFORMATION ARC
The URGE Mastermind is intentionally designed as a six-month arc of awakening, activation, and embodiment. Each phase builds upon the last, guiding you to:
Identify your greatest URGE—the driving force of your next chapter
Reveal and release what’s been blocking your full expression
Activate that urge through accountable frameworks and daily practices
We've built a proven system—a sequence of processes, frameworks, and tools—that bring self-exploration and accountability to a new level. If you show up ready to do the work, this journey will meet you with the clarity, momentum, and support to transform from within.
Transformational Experiences
“on the outside, everything kind of looked good.
but inside, everything felt like it was crumbling, down around me.
if you can commit to trying this, it'll change your life.”
Jeff
Three Immersive Retreats
WHO WE ARE
The Synergy of Science & Soul
Co-led by Rich and Rachel, who merge business acumen, wellness science, and soul-level transformation. Together, they’ve created a platform for soul wellness—designed to activate your life force and align love, purpose, and work.
What You Receive Inside the URGE Mastermind
Your transformation unfolds across six months of guided immersion—a journey designed to meet every part of you: body, mind, heart, and purpose.
Three Immersive Retreats
Transformational in-person experiences in Utah and Iceland that ground, strengthen, and awaken.
Private Coaching with Rich & Rachel
Targeted sessions to help you clarify and activate your greatest URGE.
Bi-Monthly Group Session
High-trust calls that blend coaching, teaching, and integration to anchor your breakthroughs.
Ascension Partnerships & Pivot Groups
Intimate circles for reflection, accountability—where breakthroughs become embodied change.
Monthly Frameworks & Expansion Tools
Proprietary URGE processes to translate insight into aligned, lasting action.
Daily Rituals & Products
Tools, practices, and curated supplements to strengthen embodiment and daily integration.
Your Investment In You
Your investment includes the complete six-month URGE Mastermind experience—all three retreats, coaching, group sessions, frameworks, rituals, products, and materials.
Once you arrive at each retreat location, everything is taken care of—your accommodations, meals, on-site transportation, and immersive excursions are fully covered. The only expenses not included are airfare and ground transportation to and from the retreat venue (such as a taxi or shuttle from the airport).
Regular Price:
$40k
Special Inaugural Price:
(invitation only)
$33k
This special rate will never be offered again!
This first mastermind circle is intentionally curated—a group of high-conscious leaders, creators, and healers whose presence will elevate the experience for everyone. You won’t just be participants; you’ll be co-architects of something extraordinary—helping us refine our platform and pioneer an entirely new type of brand in the health and wellness space—one that is the beginning of a soul movement. You’ll also serve as a sounding board to us, shaping the next evolution of URGE and the collective it inspires.
If you feel the call to be part of this founding circle, trust that call. Transformation begins the moment you say yes.
Your Invitation
You are not broken—but you must return to yourself. The URGE Mastermind offers the safety, structure, and support to help you remember who you are and what you’re here to do.
If you’re ready to listen to the deepest urge inside you—and willing to do the work to awaken it—Apply Now. Limited spots available.
Welcome to the URGE Mastermind.
Ignite your URGE.